WGU
Brand
Expression
An all-in-one reference to help WGU employees represent the WGU brand clearly and consistently.
WGU BRAND EXPRESSION
To change lives for the better by creating pathways to opportunity.
The WGU Brand
WGU is more than just an online university. We're fully committed to making higher education accessible and delivering life-changing outcomes for our students. And while we know all of that, we still need to communicate it to the rest of the world: prospective students, employers, lawmakers, and anyone else who needs to hear it.
How we present the WGU brand—who we are and what we do—matters. The more united and consistent we are in that presentation, the more effective our outreach efforts will be.
Presenting a Unified Brand
A unified brand is a memorable brand. It's less likely to get lost in the noise and more likely to stand out in a "sea of sameness". Having a strong, recognized brand is the dream for marketers and advertisers because it does some of the heavy lifting. People know who you are and what you do from just hearing your name or seeing your logo. That brand awareness brings a level of recognition and respect that gives people a reason to stop and listen.
Presenting a unified brand means being consistent with logo usage, color scheme, and our messaging voice and tone. This requires everyone across the organization be on the same page. We may be divided into departments and teams, but we are one university—one WGU. We all share in the responsibility of understanding our brand so we can communicate it clearly and consistently.
WGU—Who We Are
Creating pathways to opportunity with our student-centric approach to higher ed.
In 1997, a coalition of 19 U.S. governors came together to found Western Governors University. Their intention? To make college more accessible by offering full degree programs via the internet. We started small but grew rapidly. Today, we’re one of the largest accredited, online universities in the U.S.
At WGU, we believe in the life-changing power of education. We believe in people and their potential to do great things. And we believe in a future where everyone can earn a college degree if they want to, regardless of their background or financial position.
Hundreds of thousands of students—and counting—have earned their degrees from WGU. Students who couldn’t afford college otherwise, or who didn’t have the luxury of making school their full-time job. It’s our student-first approach to higher education that helps WGU remain the most accessible and flexible option for modern degree seekers. And as higher education continues to evolve, we evolve with it—offering certificate programs and additional credentials that help learners advance their careers.