A campaign is a targeted communications push centered on a particular idea or concept. Well-executed campaigns are smart, memorable, and effective—a blend of strategy and creativity that help you accomplish your desired objective. The length of a campaign depends on multiple factors, but some work so well that they live forever. To ensure brand consistency, all marketing or outreach materials should reflect WGU's current campaign or adhere to our evergreen brand standards.

December 2025–Present

The landscape of higher education is evolving, and it’s time to do what leaders do—pioneer change. Student trust is falling, and tuition is rising across the board, so we have the unique opportunity to stand firmly on the side of the student. We can do that because it is not a marketing gimmick, it is the core of who we are.