Campaigns
A campaign is a targeted communications push centered around a particular idea or concept. Well-executed campaigns are smart, memorable, and effective—a blend of strategy and creativity that help you accomplish your desired objective. The length of a campaign depends on multiple factors, but some work so well that they live forever. To ensure brand consistency, all marketing or outreach materials should reflect WGU's current campaign or adhere to our evergreen brand standards.
They Said
Campaign
January 2023 - Present
“They Said” is a bold, relevant, and memorable campaign that stands out not only for its pen-stroke style but also its content. In this campaign, we acknowledge the reality of inaccessible higher education today while promoting WGU as the flexible, affordable, student-centric solution.
