Print Color
Palette

The WGU print color palette has been designed to strengthen the brand across a wide array of communication mediums. It offers a variety of bold, flexible options for communicating the WGU message. The colors used in WGU brand communications should be reproduced according to the print specifications given here and should not be altered in any way. Do not tint the color palette colors or change color opacity/transparency.

USE OF COLOR

Primary Colors

WGU Blue is the priority, core color of our brand and should always appear on designed assets as a unifying factor. Primary colors must be complemented with a neutral, accent, or both. Usage encompasses a wide range of visual elements.

Blue Midnight

Primary 
Color

Hex: 003057

CMYK (100, 84, 39, 33)

Midnight

Primary
 Color

Hex: 000017

CMYK (100, 82, 46, 85)

Neutral Colors

Neutral colors serve to complement primary and accent colors, bringing balance to any visual asset. Neutrals break up space and are ideal for text-heavy backgrounds and other graphic elements.

Light Blue

Neutral 
Color

Hex: EEF6F9

CMYK (5, 0, 1, 0)

Light Gray

Neutral 
Color

Hex: F1F1F1

CMYK (4, 3, 3, 0)

Gray

Neutral 
Color

Hex: A7A7A7

CMYK (36, 29, 30, 0)

Accent Colors

Accent colors should always be used alongside the primary WGU Blue. Accent use should be focused on illustrations, icons, data visualization, and graphic elements.

Medium Blue

Accent 
Color

Hex: 0070F0

CMYK (81, 57, 0, 0)

Sky Blue

Accent 
Color

Hex: 46B1EF

CMYK (62, 15, 0, 0)

Lime Green

Accent 
Color

Hex: 97E152


CMYK (43, 0, 87, 0)

color combinations

When combining colors, the following rules apply:

  • Utilize WGU Blue on designs.

  • Use the proper HEX codes when using this palette. Do not eyeball or guess at a specific color.
  • Use high contrast colors for text or buttons. Text must be legible and WCAG compliant.

HEADLINE

HEADLINE

Paragraph Text

HEADLINE

HEADLINE

Paragraph Text

HEADLINE

HEADLINE

Paragraph Text

Improper color combinations

The following combinations of background and text colors SHOULD NOT be used:

GrAy Text

Light GrAy Text

Midnight Text

Medium Blue Text

Gray Text

Light BLUE Text

White Text

Lime Green Text

Light Gray Background

GrAy Text

Light GrAy Text

Lime Green Text

Sky Blue Text

Light Blue Background

Light GrAy Text

Light Blue Text

White Background

GrAy Text

Sky Blue Text

Lime Green Text

Blue MIDNIGHT Text

GrAy Text

Light GrAy Text

Lime Green Text

MEDIUM Blue Text

LIGHT GREY TEXT

Sky BLUE Text

MEDIUM BLUE Text

LIME GREEN Text

Gray Background

GrAy Text

Light GrAy TEXT

Medium BLUE Text

Sky Blue TEXT

Lime Green Background