EDUCATION FOR

THE PEOPLE
CAMPAIGN

Now more than ever we need a message that

stands out from the crowd.

creative POV: EDUCATION FOR THE PEOPLE

It’s saying the quiet part out loud

People have been feeling like college is becoming inaccessible for years now, and the traction in that sentiment is only growing. WGU, since it's inception, has been all about providing education without barriers, and we always have, and always will, stand with the students.

It's a new way of thinking about wgu

Putting the student first in everything we do is nothing new to WGU, but how we say it in this campaign is. We are not just talking about changing education, we have lived it for almost 30 years now. We have always been bold in our approach to education, and now we can show it too.

It stands out in a crowded market

Let's face it—there are a lot of schools out there making new ads every day. We wanted to cut through the crowd with a completely unique and ownable style that screams WGU. This new half-tone style with our brand colors stops viewers, and the messaging really brings our point home.

It positions WGU as a leader, not a follower

While much of higher education reacts to trends, WGU has consistently set its own course. We didn’t wait for the system to change—we built a better one. This POV positions WGU as a confident leader, showing that our model isn’t experimental or aspirational; it’s proven, intentional, and designed to move education forward.

Students don't fail college—colleges have failed students, and WGU is here to revolutionize higher education and give students the power over their future.

creative components

TYPOGRAPHY:

PROGRAM NAR OT BLACK

Font applied to the main message.

FUTURA PT BOOK

Font applied to body copy.

color palette:

Hex: 003057
CMYK (100, 84, 39, 33)

RGB (0, 48, 87)

Hex: 46B1EF
CMYK (62, 15, 0, 0)
RGB (70, 177, 239)

Hex: 97E152
CMYK (43, 0, 87, 0)
RGB (151, 225, 82)

Hex: FFFFFF
CMYK (0, 0, 0, 0)
RGB (255, 255, 255)

photography

VIDEO

The beauty of a campaign like this is that we can utilize testimonials and traditional shoots and cater each to this theme.

When speaking to our students, we want to hear about their time in college and how WGU may have helped them break down the barriers that they were facing.

Asset examples

The following examples were developed in line with the look and feel of the Education for the People campaign. These are just some examples of what you could see in the market, but if you are looking for your own campaign asset, please reach out to the creative department.



Contact the creative department if you are requesting a new Education for the People asset. The color palette, typography, photography, and layouts are consistent across all campaign collateral.