WGU Brand
Center

The official source for WGU's brand, visual identity, messaging, and downloadable assets.

WGU BRAND EXPRESSION

To change lives for the better by creating pathways to opportunity.

WGU—Who We Are

WGU’s mission is to change lives for the better by creating pathways to opportunity. That mission drives lasting impact for individuals and communities while strengthening the talent economy of tomorrow.   


Established in 1997 by 19 U.S. governors, the nonprofit was founded on the belief that talent is universal, but opportunity is not—and that education is a powerful catalyst for upward mobility and workforce resilience. Purpose-built as a tech-enabled, competency-based university, WGU expands access to affordable, high-quality education through workforce-aligned programs and pathways that deliver value for students, particularly those not well served by traditional higher education.   


By continually reimagining how education is designed, delivered, and accessed, WGU connects talent to opportunity and advances economic mobility for individuals and families. This model prepares learners for in-demand roles and supports a workforce equipped to meet the needs of a rapidly evolving economy.


 


one WGU Brand

Our brand is more than a logo. It’s how WGU shows up in the world – every message, experience and interaction shapes how we’re understood, and ultimately, the impact we make.


For students, employees, partners, policymakers, employers, and communities, a clear and consistent brand builds trust, strengthens recognition, and tells a unified story.



As one university with one shared identity, we all play a role in representing WGU well.

Start here

When you create materials at WGU, you’re representing the university. This section is here to help you make the right decisions quickly so your work stays aligned with our shared brand.


Using a single, consistent brand builds recognition and trust. Variations (like team logos, modified logos, or non-logo owl images) fragment that identity and weaken it over time.


Before you create anything, keep these things in mind:

  • Use only approved WGU logos. Do not modify, recreate, or stylize the logo in any way, including stacking the elements, using AI to represent the logo, or creating an alternate WGU logo.


  • Do not use or create logos for teams, programs, or initiatives, even if they were approved in the past. Do not combine “WGU” with a department or program name to form a logo.


  • Do not use non-logo owls as standalone graphics, illustrations, or design elements.



These standards apply to all materials, including internal tools, presentations, and AI-generated content.


Our Logos and Academic Seal 

Our visual identity reflects who we are today, including the students we serve. It includes a system of logos, each designed for a specific purpose. Using them correctly ensures we present a consistent and recognizable brand across the university.

Frequent Downloads

Email Signature Update Instructions (employee login required)
Step-by-step guidance for updating your email signature. 


PowerPoint Template (employee login required)
The updated university slide template. 


Logo Downloads (employee login required)
Download the updated WGU, WGU Academy, WGU Labs, and Craft Educations logos. Email brand@groups.wgu.edu to request academic seal.


Logo and Seal Guide 
Instructions on when and how to use each part of the visual identity. 



Contact Brand Governance

Email brand@groups.wgu.edu with questions. 


Frequently asked questions

  • What changed and why?

    WGU updated its logo and seal to better represent our mission, our community, and the full range of people we serve. The previous identity no longer reflected all students, and this update strengthens belonging and clarity.

  • How will this affect the materials I use today?

    We are beginning the transitions now. Senior leaders will share guidance on when to replace or update specific items. There is no expectation to update everything immediately.

  • Where do I find the new logos and guidelines?

    You can download the updated logo files here. The usage guide is available here. You may request the academic seal by emailing brand@groups.wgu.edu

  • Can I start using the new logo now?

    Yes. You can use the updated logo on any new materials you create. For existing materials, wait for guidance from senior leadership on when to transition.

  • Where can I get answers to more of my logo rollout questions?

    The employee-only FAQ answers more of the common questions about what’s changing and what to expect.