LOGOS

WGU’s logos are a graphic representation of WGU and all that the university stands for. They portray the institution to the outside world
and serve as the university’s visual signature. A strong, recognizable, university-wide visual identity is a key element in building and maintaining WGU’s reputation in the global community.

See how our logo represents WGU’s mission.

Which logo to use

University Logo

If the asset only pertains to the university, use the university logo with the owl.


Corporate Logo

If the asset primarily addresses external stakeholders or WGU-wide internal business needs, use the WGU corporate logo.


School Logo

The university logo is the default, but the school logo may be used when the goal is to emphasize a specific school or program.


Owl Icon

Only used when the audience is solely the community of students, alumni, or employees; requires Brand Governance authorization.


Academic Seal

The seal is restricted to official documents and select commencement assets. Merchandise must be cleared with Brand Governance on a case-by-case basis—no exceptions. Learn more about the seal.


WGU Academy and WGU Labs Logos

These logos should be used for WGU Academy and WGU Labs business as usual.


Craft Education

This entity’s original logos are typically used, but the “A WGU Company” label can be used at the organization’s discretion to emphasize the relationship with WGU.


Not Approved: Stacked Logos

No vertical or square versions of the logos may be used without written permission from Brand Governance—assume the answer is no.


Not Approved: Department and other logos

WGU does not create logos for departments, programs, initiatives, or internal tools. Use the appropriate WGU logo and represent your group in text.


More Logo Resources

In addition to the logo files themselves, the Logo Resource folder includes downloads such as PowerPoint and email signature templates, desktop wallpaper, Teams backgrounds, social media headers, letterhead, Word document templates, and more.





Note: Academic seal files must be requested from Brand Governance at brand@groups.wgu.edu; usage is highly limited.




80/15/5 rule

Each flagship logo has multiple versions, including primary (tricolor on light background), reverse (tricolor on dark background), and monochrome. We want to consolidate our brand recognition around the primary version, so please use the logos in this proportion.

Artificial intelligence and our logos

Because AI often distorts or misrepresents our logos, using artificial intelligence to design with our logos is prohibited. That doesn’t mean you can’t use a logo, though—you can design leaving a space for it; then use Canva or another program to insert the file as-is into the space. Tip: Use the information in the Design tab of this site, such as colors and fonts, in your prompts. Be careful to avoid using old logos; the ones on this site are the only correct ones. Do not use owl images that are not the official owl in our logo. These rules apply to both internal and external assets.

Logo Gallery


Corporate Logo

As the keystone of our visual identity, this logo represents the full WGU corporation. It symbolizes the university’s and entities’ work across education, workforce, and innovation.

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    Purpose:

    Unifying expression of WGU’s identity as an innovative corporation creating pathways to opportunity across many endeavors, including and extending beyond its role as a teaching university.


    Usage:

    Use the corporate logo when representing WGU as a whole, across multiple entities, or in corporate and external-facing work. Unless the communication is primarily student-facing, in most cases the corporate logo will be the right choice. You’ll see it used across email signatures, social media, conferences, reports, publications, and merchandise, helping create a consistent and recognizable presence.


university Logo

By pairing the owl icon with the letters of the WGU corporate logo, the university logo represents the academic aspect of WGU.

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    Purpose:

    Primary representation of the academic element of WGU, bringing together the three letters of the corporate logo with the owl icon to reflect the teaching university and its student-centered mission.


    Usage:

    Use the university logo when representing the academic university, especially in student- and alumni-focused communications. It is the primary choice for marketing and student or alumni touchpoints. When your audience is primarily students or tied to the academic experience, this is usually the right logo to use.



Owl Icon

A simplified symbol of our community, the owl mascot icon is used alone only if it is presented solely to students, alumni, or employees. No other owl images are allowed, even internally.

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    Purpose:

    The owl head symbolizes the university’s mascot and spirit. When combined with the WGU logo, it represents the university. Alone, i It specifically represents the student, alumni, and employee community. While it is a symbol of this community, it does not represent the university itself and is not a stand-in for the university logo.


    Usage:

    The owl icon may be used on its own in limited, informal contexts, such as internal communications, apps, or employee swag. Because it is not widely recognized on its own, it should not be used to represent WGU in external-facing materials. In most cases, the full university logo is the better choice. The standalone owl icon requires approval from Brand Governance.




School Logos

Used in some school-specific communications. School logos function as WGU’s only sub-logos.

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    Purpose:

    School logos combine the university logo with a school name to represent WGU’s academic divisions and areas of expertise.


    Usage:

    The university logo is the default, but school logos may be used when it’s important to highlight a specific school or program. This is most common in school-specific communications, events, and marketing. School logos should only be used as provided and should not be altered.




wordmark

Formally represents the academic university on some official documents. The wordmark consists solely of the university name written in our own stylized font; it is not combined with the owl icon.

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    Purpose:

    A formal expression of the university name. It extends the brand identity of the icon and monogram by using the same font as the corporate logo, with serifs inspired by the owl icon.


    Usage:

    The wordmark is used in formal contexts where the full university name is required, such as official correspondence, reports, and institutional documents. It is not used in marketing or informal materials. In most cases, the university or corporate logo is the better choice. The wordmark requires approval from Brand Governance.



WGU labs and wgu academy logos

These entities carry the WGU name with their own unique stamp.

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    Purpose:

    Symbols of WGU-affiliated entities that carry the WGU name while serving distinct roles within the broader organization. Built on the same foundation, these logos reflect each entity’s focus while maintaining a clear connection to the WGU brand.


    Usage:

    Use these logos for communications and materials specific to WGU Labs or WGU Academy, especially when speaking to their unique audiences or offerings. While the WGU Labs logo is employed often, the WGU Academy logo is rarely used, since it is typically represented externally by the overall WGU academic university brand. For both entities, when communicating more broadly about WGU or across multiple areas, the corporate or university logo is typically more appropriate.


a "wgu company" label for craft education

A discretionary label occasionally applied to the Craft logo to emphasize the relationship with WGU.

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    Purpose:

    The Craft logo is a representation of a unique WGU-affiliated entity that is connected to the broader WGU organization but does not carry the WGU name. The “A WGU Company” label provides an optional way to signal that relationship when it adds clarity or relevant context.


    Usage:

    Use the Craft logo for most entity-specific communications and materials. The “A WGU Company” label may be added in select cases when highlighting the connection to WGU is important, particularly in external-facing contexts. In most situations, the entity logo should stand on its own, and the label is not needed. For visibility, lockup font size should never be smaller than 10 pt.


Juvo Logo

These logos stand alone as the only logos representing the Juvo entity.

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    Purpose:

    Because Juvo is a unique, for-profit entity within the WGU corporation, it maintains its own separate identity.


    Usage:

    There are several colorways as well as vertical and horizontal sizes. Use the version that best matches its context, but do not alter the colors.


frequently asked questions

  • What are the most common mistakes right now?

    • Using the wrong logo for the audience or context


    • Creating logos for teams, dashboards, or initiatives


    • Combining “WGU” with other names or images into new logos


    • Using owl imagery besides the approved logo or icon


    • Modifying or recreating logos with AI or design software

  • Can I create a logo for my team, program, or initiative?

    No. WGU does not use logos for departments, programs, initiatives, or internal tools, even if they were approved in the past. This includes anything that combines “WGU” with another name or image that functions as a visual identifier. Instead, use your team or program name in text and pair it with the appropriate WGU logo.

  • Can I brand a dashboard, tool, or internal project?

    No. Internal tools (e.g., Power BI dashboards, SharePoint sites, internal programs) should not be branded or given logos. Use the appropriate WGU logo and identify the tool or project in text. Consider omitting the logo when appropriate.

  • Why can't we create our own logos?

    WGU operates as one university with one shared identity. Creating additional logos can fragment that identity and make it harder to build recognition and trust over time. Using a consistent system strengthens the brand for everyone.

  • When should I use the academic seal?

    The academic seal is reserved for formal, official uses such as diplomas, transcripts, commencement materials, and communications from university officers. All uses require explicit approval from Brand Governance at brand@groups.wgu.edu.

  • Can I use owls in my designs?

    The only owl approved for usage is the icon that appears as part of the university logo or, in limited cases, as a standalone icon (Brand Governance approval required). Do not use other owl images, clip art, illustrations, or AI-generated owls. These create inconsistency and weaken recognition of the official owl icon.

  • Can I use owl-themed language or wordplay?

    Avoid owl-based wordplay (for example, “You’re Owl Done” or “Give a Hoot”). These can shift how the brand is perceived and reduce clarity. Exceptions require approval from Brand Governance.

  • Can I use a school logo instead of the university logo?

    Sometimes. School logos may be used when it’s important to highlight a specific school, such as in school-specific communications, events, or marketing.

  • What if I'm not sure which logo to use?

    Start with the logo selection quick guide. If you’re still unsure, contact Brand Governance at brand@groups.wgu.edu before creating your asset. It’s faster to confirm upfront than to revise later.

  • Do these rules apply to internal materials?

    Yes. The same standards apply to both internal and external materials. Internal assets are not an exception to our branding rules.

To protect the integrity and readability of our logo, you must leave the required minimum (or greater) clear space around the logo or lockup on all four sides. That minimum clear space is defined as half the X-height of the WGU master brand mark. The only exception is the clear space around the icon, which is determined to be one-third the height of the icon. There are no other exceptions.

To ensure legibility and recognition on printed or web materials, the university logo, with or without the tagline, may not appear smaller than 0.725 inches wide in print, or 52 pixels wide in web use. Larger sizes may be required depending on the reproduction medium.

Note: There are times when making the logo as large as possible within the visual space it occupies can also mean making the logo visually unwieldy. When placing the logo, leave space around it. It should not feel visually crowded.

CLEAR SPACE and MINIMUM SIZE





Description Title


All logos should be used as supplied by Marketing or Brand and not altered in any way. Our brand aims to preserve its logo integrity across all channels. Do not modify proportions, spacing, and size relationships established for organization-wide consistency. Additionally, do not alter, modify, or recreate logos. If you use or see a logo excluded from this guideline, it is likely outdated, unauthorized, or removed from our brand. If you are unsure of logo usage, reach out to Brand Governance at brand@groups.wgu.edu for assistance.

IMPROPER LOGO TREATMENT

Do not change the color of the logo elements.

Do not change the alignment

of the logo elements.

Do not apply transparency to the logo.

Do not rotate or turn the logo on its side.

Do not cover, fill, or add texture or drop shadows to the logo.

Do not change the type font or color.

Do not use the logo as a decorative border or as a background element.

Do not rearrange the elements of the logo.

Do not add effects to the logo.

Do not stretch or resize without preserving original proportions of the logo.

trademark symbols

Trademark symbols indicate WGU’s registered marks and protects the university’s intellectual property.


Registered Trademark (®)

  • Corporate logo
  • University icon (Owl)
  • University logo (WGU + Owl)
  • Wordmark
  • School logos
  • WGU Academy logo

 

Unregistered Trademark (™)

  • WGU Labs logo
  • Juvo Ventures logo
  • Craft logo, with or without the “A WGU Company” label

 

No Trademark

  • Academic seal