PATTERNS AND PRINTS

Patterns are a visual expression that can aid in creating bold, energetic compositions. It can be used to fill space or used as a low-contrast background. While it is best to position our logos and text over a plain background, it may be placed over an uncluttered background that provides sufficient contrast.


Our brand patterns and prints can create separation and elevate the WGU brand. Our custom patterns and prints have been designed to represent WGU and enrich the overall identity package. Logo patterns and prints should be limited to backdrop usage only.

Swirl

Network

Comms

Connect

Flow

Elevate

Growth

Pathways

patterns and prints Usage

Do's

  • Use them to draw attention to the composition or as a solo backdrop. WGU logo patterns should be used solo without text or additional graphics.
  • Use the color palette variations we offer in the patterns and prints package.

Don'ts

  • Do not overuse patterns. They should be used sparingly to draw the viewer’s eye.
  • Do not modify, stretch, apply effects, or overlap patterns and prints in any way. 
  • Do not create new patterns and prints. Additions to the library are implemented by the creative department only.
  • Do use multiple patterns and prints on a single asset, excluding web pages. Never place two patterns and prints next to each other.