WGU LOGO
WGU’s logo is a graphic representation of WGU and all that the university stands for. It portrays the institution to the outside world and serves as the university’s visual signature. A strong, recognizable, university-wide visual identity is a key element in building and maintaining WGU’s reputation in the global community.
ContentS:
Download Updated Logos
Primary Logo
Our primary logo is the keystone of our visual identity. Consistency in its use will establish trust in its appearance and the institution behind it. Select the primary logo that best fits your needs. Use proper clearance and minimum spacing. The “WGU Logo” is the preferred choice for most instances and should be the only logo used in upper-funnel marketing assets. If you have questions on logo usage, please contact the creative department.
Slide title
Write your caption hereButtonSlide title
Write your caption hereButtonSlide title
Write your caption hereButton
secondary Logo
Secondary logos should be used to align with campaign requirements or when composition space does not allow for a primary logo. Primary logos are the preferred option for most instances. Instances where a secondary logo may be necessary include display advertisements, merchandising, or print materials.
Slide title
Write your caption hereButtonSlide title
Write your caption hereButtonSlide title
Write your caption hereButton
School and entity lockups
A lockup is a combination of the WGU logo with a school or entity name. These lockups are reserved for school and entity use only and cannot be edited or customized beyond sizing. For visibility, lockup font size should never be smaller than 10 pt.
- Write your caption hereButton
Slide title
Write your caption hereButtonSlide title
Write your caption hereButton
Slide title
Write your caption hereButtonSlide title
Write your caption hereButtonSlide title
Write your caption hereButton
Slide title
Write your caption hereButtonSlide title
Write your caption hereButtonSlide title
Write your caption hereButton
To protect the integrity and readability of our brand, you must leave the required minimum (or greater) clear space around the logo or lockup on all four sides. That minimum clear space is defined as half the X-height of the WGU master brand mark. There are no exceptions to this requirement.
To ensure legibility and recognition on printed or web materials, the WGU logo, with or without the tagline, may not appear smaller than 0.725 inches wide in print, or 52 pixels wide in web use.
Note: There are times when making the logo as large as possible within the visual space it occupies can also mean making the logo visually unwieldy. When placing the logo leave space around it. It should not feel visually crowded within the space it occupies.
CLEAR SPACE & MINIMUM SIZE





All Western Governors University logos should be used as supplied from MarComm, and not altered in any way. Our brand aims to preserve its logo integrity across all channels. Do not modify proportions, spacing, and size relationships established for organization-wide consistency. Additionally, do not alter, modify, or recreate logos. If you use or see a logo excluded from this guideline, it is likely outdated, unauthorized, or removed from our brand. If you are unsure of logo usage, reach out to the creative department for assistance.